Visual storytelling thoughts to help us all create better-than-average explainer animations.
Frustrated with the battery life in your always-listening devices? Analog voice recognition is the solution to your preroll problem, and it's a perfect example of the old adage: "everything old is new again." Analog neural networks are the secret to more efficient ultra-low power sensors, and longer battery life. Analog neural networks are the secret... Continue Reading →
Every wonder how tech startups, academic R&D labs, and small businesses get those lucrative military contracts? You're not alone: communicating with the DoD can seem daunting for civilian-owned companies and private-sector entrepreneurs trying to land defense contracts. That's why the Air Force created their Science & Technology Front Door, a website that lets civilian scientists... Continue Reading →
Pregnancy can be exciting, but it's also pretty stressful. That's why BillionToOne created a low-cost prenatal genetic test, that's non-invasive, and helps rule out some diseases like Beta Thalassemia. All it takes is a simple blood test, and it's accurate as early as three weeks into your pregnancy. BillionToOne's genetic screening just tests the mother's... Continue Reading →
By now, almost everyone understands the benefits of on-demand cloud-computing power: Spin up virtual server instances when you need them, shut them down when you're done. Well, employers in the manufacturing sector have been applying the same logic to contract employees for the past few years: hire staff when you need them, but only for... Continue Reading →
...in both of these superintelligence animations. You've been warned. Technical storytelling is a reductive process. A distillation. You've got to consider all the info you can hold in your tiny human brain, eliminate the noise, and prioritize the core elements. Then reduce THAT version again to get to a working script. That means some things... Continue Reading →
Cinema is a funny thing: When everything's working, the artifice falls away and you're absorbed in the story. But when something's not working, all you can see is the scaffolding trying to prop up a bad movie. Explainer videos work the same way: if the script is great, you'll forgive a more simplistic art style.... Continue Reading →
Does your explainer animation actually NEED music, or are you just adding it because everyone else does? Just like salting or peppering your food before tasting it is considered an insult to some chefs, blindly slapping music under your explainer video just because "explainers need music" can be a misstep. Some animations need it, some... Continue Reading →
The secret's out that explainer videos are a great way to boost sales. When done well, a great video can help your sales team highlight features and benefits 'round the clock in a fun and empathetic way. But only when done well. You've got to have something worth selling, and great animation can't save a... Continue Reading →
Have you ever been driving in the snow and suddenly found your car going sideways? It's a bad feeling, since you're no longer in control of a giant moving thing. I've created over 200 explainers... some of them great, some of them not so great, so I know what it looks like when a project... Continue Reading →
Proudly powered by WordPress | Theme: Baskerville 2 by Anders Noren.