Cinema is a funny thing: When everything's working, the artifice falls away and you're absorbed in the story. But when something's not working, all you can see is the scaffolding trying to prop up a bad movie. Explainer videos work the same way: if the script is great, you'll forgive a more simplistic art style.... Continue Reading →

Does your explainer animation actually NEED music, or are you just adding it because everyone else does? Just like salting or peppering your food before tasting it is considered an insult to some chefs, blindly slapping music under your explainer video just because "explainers need music" can be a misstep. Some animations need it, some... Continue Reading →

The secret's out that explainer videos are a great way to boost sales. When done well, a great video can help your sales team highlight features and benefits 'round the clock in a fun and empathetic way. But only when done well. You've got to have something worth selling, and great animation can't save a... Continue Reading →

Have you ever been driving in the snow and suddenly found your car going sideways? It's a bad feeling, since you're no longer in control of a giant moving thing. I've created over 200 explainers... some of them great, some of them not so great, so I know what it looks like when a project... Continue Reading →